The secret to converting cold traffic is leveraging the power of free. Whatever you’re sharing in your free-plus-shipping offer, it can’t be boring, general knowledge. It has to be unique, sexy, or fun—the more unique, the better. Using free-plus-shipping offers is the fastest way to qualify your buyers and get people into your Value Ladder. Remember, if someone isn’t willing to pull out a credit card and pay a few bucks for shipping on your product, then they probably aren’t going to buy your other products either.
