People ask me if they can just sell (or just give away) a digital product instead of the free-plus-shipping offer. The answer is yes, you can, but you are missing out on some very powerful things. I like to make the free offer physical because it gives me the ability to use the word free, while also requiring the interested customer to pull out their credit card to pay for shipping and qualify as a buyer. If I decide to sell this as a digital product for a small price, then I lose the power of free. And if I just give it away free digitally, then I lose the power of qualifying the buyer when
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