DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

I realized I had overlooked some pretty important questions: Who are my dream clients? What do they look like? What are they passionate about? What are their goals, dreams, and desires? After about a week of thinking about the WHO question, I sat down and created two customer avatars: one for the men I wanted to work with and one for the women I wanted to work with. For the women, I picked a name and wrote it down: Julie. Then I listed out the things I knew about Julie. She is successful and driven; she has a message to share; she values her personal growth over money; and she’s already grown her business to at least five figures a year. Next, I wrote down the name Mike. Next to Mike’s name, I wrote out the things I knew about Mike. He is a former athlete. At some point, he has helped to change someone’s life in a small way and wants to learn how to help more people. He values growth over money, and he’s already built his business to at least five figures a year. Then I went to Google images and typed in Julie and the characteristics I had written out. Within minutes, I found a picture that looked like the women in my mind. I printed it out and hung it on my wall. I did the same for Mike, and within minutes, I had both pictures of my dream clients hanging on my wall. This may seem like a silly exercise, but it’s important that you do it anyway. Really spend some time thinking about who you want to work with. Write out their characteristics and then go find an actual pictur...