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The Leader: The identity of the leader is usually assumed by people whose goal is to lead their audiences from one place to another. Most leaders have a similar backstory to that of their audiences and, therefore, know the hurdles and pitfalls the audience members will likely face on the journey to get ultimate results. Usually the desired result has already been achieved by the leader, and his audience has come looking for help along that same path.
DotCom Secrets: The Underground Playbook for Growing Your Company Online
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