You control traffic when you have the ability to tell it where to go. For example, if I purchase an ad on Google, I don’t own that traffic (Google does), but I can control it by buying an ad and then sending those who click on that ad anywhere I want. Any kind of paid traffic is traffic you control, including the following: • Email ads (solo ads, banners, links, mentions) • Pay-per-click ads (Facebook, Google, Yahoo, etc.) • Banner ads • Native ads • Affiliates and joint ventures
