DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

3. Attractive Characters Share Their Character Flaws. This next element is one that most people really struggle with sharing, but it’s one of the most important ones to share because it makes you relatable and real. You need to understand that every believable, three-dimensional Attractive Character has flaws. Think about your favorite characters in movies, books, or TV shows. Every character that you bond with emotionally has flaws, right? One of my favorite examples is Superman. He’s the Man of Steel. He’s invincible. Nobody can kill him. As a storyline, it’s not very exciting. But when you introduce Kryptonite and his concern for the welfare of his family, suddenly he has vulnerabilities and flaws—he becomes an interesting character that people care about.