You share your backstory because you want people to see where you came from. If they can relate to where you came from, then they will want to follow you to where you are now. If they don’t see the backstory, potential customers won’t follow you or listen to you. You’ll seem untouchable; you won’t seem real to them. However, if they see that you were once in a similar situation, then they instantly identify with you and will follow you. Your story has provided a hook. You can then lay out the path, and they will want to follow that path. The key is that the story has to relate to the product
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