Traffic you own is the BEST kind of traffic. It’s your email list or your followers, readers, customers, etc. I call this the traffic that I “own” because I can send out an email, post a message to my followers, or make a blog post, and I will generate instant traffic. I don’t have to buy it from Google or Facebook. I don’t have to do any PR or SEO. This is my own distribution channel; I can send out messages anytime I want, with no new marketing costs. I can sell things to these people over and over again, and all of that money comes back as pure profit.
