After what seemed like hours, I wrote down two words: Who? Result? I asked myself, “WHO is the person I really want to work with?” Up to that point in my business, I had been trying to sell to anyone and everyone I could. While that sounds smart at first, it left me tired, frustrated, and empty inside. After I got a good idea of WHO I would ideally work with if I had that choice, I started to think about the RESULT I would want to give them. I asked myself, “Where could I serve my customer at the highest level?” I realized it wasn’t through a product or a service. Rather, it was by giving them
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