Instead, Attractive Characters are typically very polarizing. They share their opinions on hard matters, and they stick to their guns—no matter how many people disagree with them. They draw a line in the sand. And when they take a stand for what they believe in, they split the audience into three camps: those who agree with them, those who are neutral, and those who will disagree with them. As you start to create that polarization, it will change your “fair weather fans” into diehard fans who will follow what you say, share your message, and buy from you over and over again.
