Question #3: What Bait Will You Use to Attract Them? Once we know where the dream customers are, we have to create the right bait to attract them. Your bait could be a physical book, a CD, DVD, or an audio recording—anything that your dream customer would pay attention to and want. As my company moved away from selling to beginners and toward attracting dream clients, our first step was to create new bait that would attract “Mike” or “Julie.” So we created a book called DotComSecrets Labs: 108 Proven Split Test Winners. This bait worked great for us, because most beginners don’t know what a
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