DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

Finding traffic on the Internet really is as easy as answering these questions. Marketers try to make it complicated with all of the technology that helps direct the traffic to certain web pages. But it’s your knowledge of the people in your market that makes the technology useful. I like to think of the Internet as a huge mountain, and your ideal customer—your traffic—is gold inside that mountain. Your job as a marketer is to find the gold and mine it out. When you start mining, you’re just digging around, poking and prodding, trying to find where the gold is. You know there’s gold in that mountain somewhere, but you’re not sure where. So you’re looking around, trying this area and that area, and all of a sudden, you might dig up a few nuggets. Typically, gold clumps together in a vein running through the mountain (like a congregation). So when you find a little bit of gold, you can dig deeper and find more. You’ll soon see that the vein runs deep into the mountain. If you keep following that vein, you can mine out all the gold. It’s worth taking the time to do a thorough job in the poking and prodding stage. Because if you can find exactly where your target market is hanging out, then pulling out the gold is simply a matter of putting a relevant message in front of them and directing them to your offer.