When I’m researching competitors, I go in and purchase everything they offer me. I will easily spend hundreds of dollars to study their offers and their funnels. And I keep careful notes. This is critical competitive research. I want to know exactly what they’re selling, how they’re selling it, and at what point they’re offering each product in their funnel. What’s the copy on the sales videos? What emails am I getting? How many? Are they selling in every email or offering content in some? The more I know, the better chance of success I will have.
