DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

Or you can go to www.DotComSecretsBook.com/resources/diagrams and print them out.

ATTRACTIVE CHARACTER STORYLINES

For example, I’ve seen sequences that Andre has built out that have forty or fifty emails!

When I’m researching competitors, I go in and purchase everything they offer me. I will easily spend hundreds of dollars to study their offers and their funnels. And I keep careful notes. This is critical competitive research. I want to know exactly what they’re selling, how they’re selling it, and at what point they’re offering each product in their funnel. What’s the copy on the sales videos? What emails am I getting? How many? Are they selling in every email or offering content in some? The more I know, the better chance of success I will have.

At the time of my writing this book, my favorite is called SimilarWeb.com (SW). Because I want this book to stay evergreen, I will post a video showing you how to use SW here: www.DotComSecretsBook.com/resources/similarweb, and if my team ever finds software we like better, or if SW stops working, we’ll give you the most up-to-date information on that page.

From here, I can quickly see each of the paid traffic sources that the competitor is using. As I start clicking on some of the other options on the side of the page, I can see the demographics of the traffic that is coming to that website. I can dig deeper into the traffic sources and actually see what sites my ads are running on, when they were first seen, and the duration each ad has been running. (Hint: longer duration=ad that is working.)

Collect the actual ads your competitors are running and model them for your own ads.

The last step is actually to purchase my competitor’s product so that I can see the upsells and downsells. What email does this company send to customers? What else happens after the initial purchase? Armed with this information, you now have everything you need to start building out your own successful sales funnels in that niche.

LET’SREVIEW: 1 Make a list of your direct and indirect competitors. 2 Find each landing page URL. 3 Enter a URL into the online research tools. 4 Collect data, dig deep, click on links, buy products, and see what the competitor is doing. 5 Create a swipe file of ideas to model.

Competitors Research

www.DotComSecretsBook.com/resources/reverse.

Checklist for competitor reserch

If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. If he is not aware of your product, but only of the desire itself, your headline starts with the desire. If he is not yet aware of what he really seeks, but is concerned with the general problem, your headline starts with the problem and crystallizes it into a specific need.

To see that video, go to www.DotComSecretsBook.com/resources/closes.

If you’re interested in learning the finer points and details involved in selling with this process, you can learn more at www.highticketsecrets.com.