This book by Russell Brunson is different. While teaching you about the “shiny” secrets of the Internet, he shows you how to build these tactics and strategies into your business on solid ground—tactics and strategies founded in true direct-response marketing. It is your responsibility to resist the seduction of short-lived, bright and shiny lures, popularity and peer pressure, and the siren-songs of superficially knowledgeable promoters of ‘new’ tactics with no knowledge of its original direct response genealogy. You must exercise discernment.
