Traffic that we control, we drive to a squeeze page. Traffic that we don’t control, we drive to a blog where the top third of the page collects email addresses. As soon as someone joins, through either of those sources, they become traffic that we own, and we start sending them the Soap Opera Sequence so that they can build a relationship with the Attractive Character. When that sequence is done, we start sending daily Seinfeld emails to help them ascend through the other offerings on our Value Ladder.
