DotCom Secrets: The Underground Playbook for Growing Your Company Online

by Russell Brunson

Before we go through these funnels and scripts, there are a few things to keep in mind: 1 These funnels start on the landing page. They do not cover the traffic temperature or the pre-frame bridge. They are the sales mechanisms designed to move a person from being a completely anonymous visitor to becoming a paying customer. Traffic and pre-frame are important elements, too, so be sure to consider them carefully when deciding which funnel to use. 2 When you’re ready to “age and ascend” customers on your Value Ladder, all you have to do is create a new funnel. The people you age and ascend will now be considered warm traffic, so you can treat them like old friends and approach your funnels from that perspective. 3 Some of these funnels and scripts are short and sweet. Some are very long and