Let’s Review: If I were to consult with a retail store on how to increase sales, I would look at everything that happens during a customer’s experience with the store, including the moment a customer saw the ad, walked in the front door, and received a greeting from the employees. I would analyze what the customer saw that made them choose certain items, what products were “point of sale,” and how the cashier upsold them during checkout. I would then analyze the follow-up sequences already in place to bring that customer back.
