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At the time of writing, companies pay me twenty-five thousand dollars per day to help them understand and implement this formula and the funnels and scripts inside of this book.
Where do they hang out online? Are they on Facebook or Instagram? What groups are they part of? What email newsletters do they subscribe to? What blogs do they read? Are they reading The New York Times or The Huffington Post? What other interests do they have? Do they like sports or the arts? How about fishing or race cars? If you don’t know the who, it will be hard to find out where your perfect client can be found.
That’s it. The four steps again are as follows: 1 Who are your dream clients? 2 Where can you find them?? 3 What bait will you use to attract them? 4 What result do you want to give them?
Fig. 2.3: You can use this same model to design your own Value Ladder for your business.
Most businesses I look at have one or two pieces of the ladder, but they rarely have all four. Once we add in the missing pieces, the business can start to expand dramatically. There’s no end to the level of backend services and experiences you can add.
I need to fill in Ceremoney 4 steps value ladder
Not sure where your congregations are? Just go to Google and type in your keywords plus the word forum or search for groups related to your keywords on Facebook.
There are only three types of traffic: 1 Traffic you control 2 Traffic you don’t control 3 Traffic you OWN
This squeeze page is a very simple page with ONE goal: to convert traffic that you control into traffic that you own. I send all of my paid traffic to a squeeze page, and when the visitors get there, they only have ONE option: give me an email address or leave.
There are three components to creating an Attractive Character: • Elements • Identity • Storylines
Now, if you don’t have a backstory that relates to your product, that’s okay. You can find someone else’s backstory and use that instead.
This is what I did when I shared Joy Anderson’s story and suddenly became attractive to female buyers. Your students, your case studies, your successful clients—those are all resources for relatable backstories and Attractive Characters.
I had made that investment, I did watch the tape over and over again, and I became a better wrestler because of it. That’s the day I learned the power of investment.
When an Attractive Character tries to win the votes of everyone, they end up reaching no one.
If you’re neutral, no one will hate you, but no one will know who you are either. As soon as you start taking sides on important issues, you’ll develop haters, but you’ll also develop a group of raving fans.
IDENTITY OF AN ATTRACTIVE CHARACTER
Leader, adventurer, reporter, or reluctant hero: You probably identify strongly with one of these four archetypes. Determine which type is a good fit and build out your Attractive Character using the traits for that identity.
Let’s go over the basic plot structure of each one.
SECRET #7: THE SOAP OPERA SEQUENCE
Exact Blueprint of A 5Day Email Sequence - Can be literally copy pasted.
THAT’SHOW THE SOAP OPERA SEQUENCE WORKS: Email #1 pulls the reader to Email #2 . . . Email #2 pulls the reader to Email #3 . . . And so on.
FIVE VARIABLES OF SUCCESSFUL CAMPAIGNS
FIVE VARIABLES OF SUCCESSFUL CAMPAIGNS
Remember, the first offer you see probably isn’t the primary offer.
Do NOT try to re-invent the wheel. That’s the secret.
HOW TO REVERSE ENGINEER A SUCCESSFUL CAMPAIGN
A STEP BY STEP HOW TO REVERSE ENGINEER A SUCCESSFUL CAMPAIGN!!!!
FOLLOW THIS BLUEPRINT EVERY TIME
I’ve just shown you how quickly you can grab the five variables we need to be successful: 1 Demographics 2 Offer 3 Landing page 4 Traffic source 5 Ad copy
Recap of the reverse engineering process
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line.
The money you make in your business depends on how well you manage the experience of every person who comes in contact with you—no matter how long they stay.
Your goal, of course, is to get the prospect to stick around and become a regular client or repeat buyer. The longer you can keep them around, the more likely they’ll buy from you.
One big mistake many marketers make is focusing 100% on short-term conversions or monetization.
Here is a quote from Gene Schwartz that helped me to understand hot vs. warm and cold traffic and how you must communicate differently with each type: If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. If he is not aware of your product, but only of the desire itself, your headline starts with the desire. If he is not yet aware of what he really seeks, but is concerned with the general problem, your headline starts with the problem and crystallizes it into a specific need.
If you learn this one skill—converting cold traffic—you’ll know the secret behind growing seven-, eight-, or even nine-figure businesses.
Notice I said you must find your potential buyers immediately after you qualify subscribers. Don’t wait a day or a week. Qualify buyers right away. My early mentor Dan Kennedy taught me this golden principle: a buyer is a buyer is a buyer.
I usually use a “free-plus-shipping” offer or something in the five to seven dollar range.
Let’s Review: If I were to consult with a retail store on how to increase sales, I would look at everything that happens during a customer’s experience with the store, including the moment a customer saw the ad, walked in the front door, and received a greeting from the employees. I would analyze what the customer saw that made them choose certain items, what products were “point of sale,” and how the cashier upsold them during checkout. I would then analyze the follow-up sequences already in place to bring that customer back.
THE TWENTY-THREE BUILDING BLOCKS OF A FUNNEL
THE TWENTY-THREE BUILDING BLOCKS OF A FUNNEL
The quiz helps you segment your buyers, as well as pre-frame your offer.
Bumps: These are the little offers we add on to our order forms, and they have completely transformed our business.
So, we splintered off one of the best parts of our product and put it into a form we could ship to our customers for free if they’d help cover the shipping costs. We offered to put this information on a CD, a DVD, or a book.
psychology, but once you get someone to say the first yes, it’s so much easier to get the second yes.
And that’s when we discovered the order form “bump.” We found that by adding a small box on the order form AFTER someone
HOW DOES THIS WORK IF YOU’RE AN . . .
Let’s Review: The secret to converting cold traffic is leveraging the power of free.
THE WHO, WHAT, WHY, HOW
Again another step by step blueprint
THE OTO SCRIPT
Use this script for all your upsells.
So this script is extremely important.
We use this script for the OTO on all of our offers (not just the Two-Step Funnel), so know that you can and should use this script for any upsell situation.
So here are a few guidelines to make sure you structure the offer correctly.
“Wait! Your order is not yet complete,”
trick for creating bonuses:
Typically, we use the Self-Liquidating Offer (SLO) Funnel when we are trying to sell a product that’s priced anywhere from twenty-seven to ninety-seven dollars.
