Success has come to me in sufficient measure, happiness in abundance, and absolute content. Not one of those blessings would have come to me had I followed the advise of my friends.
That's another big point to consider. Argue anything for your own advantage, and people will resist to the limit. But seem unselfishly to consider your customers’ desires, and they will naturally flock to you.
Say, “Lowest prices in existence” and people ignore you. Many may make like claims. But say that you sell at 3 per cent profit, and most people believe you. They do not expect you to lie in regard to definite figures.
Price claims
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