Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life

by Gretchen Rubin

phrase from James Collins and Jerry Porras’s book Built to Last: “BHAG—Big Hairy Audacious Goals, all the way. I resisted this for years, thinking that to shoot too high only meant I would fail. What I didn’t realize was that shooting high motivated me much more.”