Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

by Jeff Walker

testing the market’s level of interest

surface potential objections so you can answer them during your prelaunch.

gathering information to help finalize your...

while setting the stage for your Prela...

“You want to enter the conversation that’s already taking place in your prospect’s mind.”

You can record a PowerPoint-style presentation or record a demonstration of a web site or some software.

After the initial survey in your pre-prelaunch, your next step is an email follow up, where you talk about some of the findings and conclusions from your survey.

You can share some of your own journey of transformation, such as some of your early challenges and how you overcame them. And at the end of your email, you can talk a little bit about your upcoming class.

your next email is where you make...

have to work hard to explain the benefits, and you still need to focus on the ultimate transformation or change that your new clients will experience.

delivering great Prelaunch Content that provides value all by itself, whether your prospect buys or not. This isn’t news—I’ve hammered this point pretty hard throughout the book.

fraudulent selling techniques