Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

by Jeff Walker

additional training videos and resources at the site, which you can access here: http://thelaunchbook.com/member/.

instead of shouting at your prospects, what if you engaged them in a conversation?

can you help me out and tell me what your #1 challenge is when you’re trying to learn to play an entire song?”

Opening a dialogue with your potential clients is an example of what I call “the shot across the bow,” and it’s a great way to start your prelaunch campaign.

Typically, you release your Prelaunch Content over a period of 5 to 12 days.

If you want to make your business and your marketing memorable, then your marketing needs to tell a story.

There is no better way or better place to tell your story than in your launch sequence.

Your list or database of prospects and loyal clients is always one of the most important assets in your business.

So how do you build and maintain a responsive list? Well, there’s a lot of strategy (and a little magic) in building a responsive list, but it really comes down to “relationship.”

The size of your list is not nearly as important as how responsive the list is, so your list relationship is extremely important.

List Building Blueprint free at http://thelaunchbook.com/list.

So one of the most important things that makes a squeeze page work is having a really strong opt-in offer

you can use your social media presence to drive traffic to your squeeze page.

you can use your Social Media following to build your email list.

This is when other people with lists send you tons of traffic, and it doesn’t cost you a single penny upfront—you pay them out of the sales that are generated by that traffic.

The bottom line is that if you want to build a viable business online, you NEED to focus on list building.

in the last few years, another change has been the use of video. The long sales letter has morphed into a long sales video.

Instead of pages, I used days. Instead of a 10-page sales letter, I used a 10-day sequence.

At its core, the Sideways Sales Letter™ is a sequence of Prelaunch Content, followed by a sales message.

People tend to follow others in positions of authority.

Community is a very powerful mental trigger. We act in accordance with how we think the people in our community are supposed to act.

Scarcity is one of the most powerful mental triggers in existence, period. It’s simple—when there is less

One of the key objectives you have in your marketing is to force people to make a decision.

Social proof is another super-powerful trigger.

If you want to go deeper on the mental triggers, I’ve got a video for you at this link: http://thelaunchbook.com/triggers.

One of the important things to remember about these triggers is that they are not isolated. Many of them are closely related, and they work synergistically. When used together, the impact is compounded.

People will support the things they help create.

So if you can get people engaged and create the feeling like they’re part of the process—possibly even that they’re almost co-creators—then you’ve now moved them from prospects to cheerleaders.