But in Paradigm C the judgment needed is not about what is missing from what is known or knowable about a real situation (the market for 5-carat VS1 M pear-cut diamonds). Judgment is no longer subordinated to the logical plan. Rather the reverse. The strategy hinges on what people might be persuaded to think, how their expectations might be changed, and so induced to behave in a new way imagined by the entrepreneur.
