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Caleb

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This is all very well, but it shuts out the strategist’s judgment or, more precisely, treats her/him as no more than a passive computer, crunching discovered facts. Strategic work is like this only when we have full information about the situation and our objective—which we never have. As we appreciate the situation is not rationally constructed, not fully describable, and not “computable,” we see the strategist’s role is active and creative. But this also means there will always be unresolved doubts about what is going on.
Business Strategy: Managing Uncertainty, Opportunity, and Enterprise
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