The context in which the firm’s goal is pursued, and the outcomes of its actions, seem less certain. Ultimately the BM connects the firm to external politics and the processes creating and sustaining social stability. A capitalist democracy stands on the political processes of legitimating the creation and occupation of a socioeconomic space in which private sector entrepreneurs are left free to choose their own goals, bet their own funds and property, and engage others in their pursuit. This view of strategizing stands against the literature that presumes strategy decision-making is a
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