In Paradigm C the strategy’s core is a production/consumption idea, the entrepreneur’s idea. Strategic work surfaces that and brings it into the socio-economic world where its successful application leads to adding value and achieving goals such as profit or competitive advantage. The economic terrain here is made up of expectations rather than data or theories about economic actors’ behavior—such as buying more when prices drop. But perhaps price is seen as the indicator of quality, so the regular theory does not apply in this case.
