Once people have incorporated the changes into their new self, the new processes become the way we work. People are no longer consciously applying new practices; they just do it. Kotter says the culture shift comes last, not first. That means the changes need to prove to people in the organization that they work before the utopian culture shift occurs.
The last stage in the Shu-Ha-Ri progression where instead of following rules, everything the master does sets the rules.
