Big companies “can’t” do this: Well, that’s what they all say. “Can’t” actually means, “This approach won’t work in our culture.” It sounds good to “co-create change” but some people felt necessary structure was missing from this feedback-driven approach. The perceived lack of a plan up-front was unsettling for them.
Indeed. Statements like "it won't work here" all come down to the incompatibility of the desired behaviour and the processes that are currrent at the organization.