The Magic of Thinking Big

by David J. Schwartz

HOW TO DEVELOP THE POWER OF BELIEF Here are the three guides to acquiring and strengthening the power of belief: 1. Think success, don’t think failure. At work, in your home, substitute success thinking for failure thinking. When you face a difficult situation, think, “I’ll win,” not “I’ll probably lose.” When you compete with someone else, think, “I’m equal to the best,” not “I’m outclassed.” When opportunity appears, think “I can do it,” never “I can’t.” Let the master thought “I will succeed” dominate your thinking process. Thinking success conditions your mind to create plans that produce success. Thinking failure does the exact opposite. Failure thinking conditions the mind to think other thoughts that produce failure.

Remind yourself regularly that you are better than you think you are. Successful people are not supermen. Success does not require a superintellect. Nor is there anything mystical about success. And success isn’t based on luck. Successful people are just ordinary folks who have developed belief in themselves and what they do. Never—yes, never—sell yourself short.

Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier—...

action cures fear. Indecision, postponement, on the other hand, fertilize fear.

To activate others, to get them to be enthusiastic, you must first be enthusiastic yourself.