The Magic of Thinking Big

by David J. Schwartz

weapons are used to commit success suicide. Destroy them. They’re dangerous. 1. Self-depreciation. You have heard dozens of people say, “I would like to be a doctor (or an executive or a commercial artist or in business for myself) but I can’t do it.” “I lack brains.” “I’d fail if I tried.” “I lack the education and/or experience.” Many young folks destroy desire with the old negative self-depreciation. 2. “Security-itis.” Persons who say, “I’ve got security where I am” use the security weapons to murder their dreams. 3. Competition. “The field is already overcrowded,” “People in that field are standing on top of each other” are remarks which kill desire fast. 4. Parental dictation. I’ve heard hundreds of young people explain their career choice with “I’d really like to prepare for something else, but my parents want me to do this so I must.” Most parents, I believe, do not intentionally dictate to their children what they must do. What all intelligent parents want is to see their children live successfully. If the young person will patiently explain why he or she prefers a different career, and if the parent will listen, there will be no friction. The objectives of both the parent and the young person for the young person’s career are identical: success.

Family responsibility. The attitude of “It would have been wise for me to change over five years ago, but now I’ve got a family and I can’t change,” illustrates this kind of desire murder weapon.

The overwhelming majority of really successful people work much longer than forty hours a week. And you don’t hear them complain of overwork. Successful people have their eyes focused on a goal, and this provides energy.

Use goals to live longer. No medicine in the world—and your physician will bear this out—is as powerful in bringing about long life as is the desire to do something.

The person determined to achieve maximum success learns the principle that progress is made one step at a time. A house is built a brick at a time. Football games are won a play at a time.

Every big accomplishment is a series of little ...

“Will this help take me where I want to go?” If the answer is no, back off; if yes, press ahead.

THIRTY-DAY IMPROVEMENT GUIDE Between now and _____ I will A. Break these habits: (suggestions) 1. Putting off things. 2. Negative language. 3. Watching TV more than 60 minutes per day. 4. Gossip. B. Acquire these habits: (suggestions) 1. A rigid morning examination of my appearance. 2. Plan each day’s work the night before. 3. Compliment people at every possible opportunity. C. Increase my value to my employer in these ways: (suggestions) 1. Do a better job of developing my subordinates. 2. Learn more about my company, what it does, and the customers it serves.

3. Make three specific suggestions to help my company become more efficient. D. Increase my value to my home in these ways: (suggestions) 1. Show more appreciation for the little things my wife does that I’ve been taking for granted. 2. Once each week, do something special with my whole family. 3. Give one hour each day of my undivided attention to my family. E. Sharpen my mind in these ways: (suggestions) 1. Invest two hours each week in reading professional magazines in my field. 2. Read one self-help book. 3. Make four new friends. 4. Spend 30 minutes daily in quiet, undisturbed thinking.

Invest in education. True education is the soundest investment you can make in yourself. But let’s be sure we understand what education really is. Some folks measure education by the number of years spent in school or the number of diplomas, certificates, and degrees earned. But this quantitative approach to education doesn’t necessarily produce a successful person. Ralph J. Cordiner, chairman of General Electric, expressed the attitude of top business management toward education this way: “Two of our most outstanding presidents, Mr. Wilson and Mr. Coffin, never had an opportunity to attend college. Although

1. Get a clear fix on where you want to go. Create an image of yourself ten years from now. 2. Write out your ten-year plan. Your life is too important to be left to chance. Put down on paper what you want to accomplish in your work, your home, and your social departments. 3. Surrender yourself to your desires. Set goals to get more energy. Set goals to get things done. Set goals and discover the real enjoyment of living.

Let your major goal be your automatic pilot. When you let your goal absorb you, you’ll find yourself making the right decisions to reach your goal. 5. Achieve your goal one step at a time. Regard each task you perform, regardless of how small it may seem, as a step toward your goal. 6. Build thirty-day goals. Day-by-day effort pays off. 7. Take detours in stride. A detour simply means another route. It should never mean surrendering the goal. 8. Invest in yourself. Purchase those things that build mental power and efficiency. Invest in education. Invest in idea starters.

Praise is the greatest single incentive you can give people, and it costs you nothing.

Am I a Progressive Thinker? Checklist A. Do I Think Progressively Toward My Work? 1. Do I appraise my work with the “how can we do it better?” attitude? 2. Do I praise my company, the people in it, and the products it sells at every possible opportunity? 3. Are my personal standards with reference to the quantity and quality of my output higher now than three or six months ago? 4. Am I setting an excellent example for my subordinates, associates, and others I work with? B. Do I Think Progressively Toward My Family? 1. Is my family happier today than it was three or six months ago? 2. Am I following a plan to improve my family’s standard of living? 3. Does my family have an ample variety of stimulating activities outside the home? 4. Do I set an example of “a progressive,” a supporter of progress, for my children? C. Do I Think Progressively Toward Myself? 1. Can I honestly say I am a more valuable person today than three or six months ago?

Am I following an organized self-improvement program to increase my value to others? 3. Do I have forward-looking goals for at least five years in the future? 4. Am I a booster in every organization or group to which I belong? D. Do I Think Progressively Toward My Community? 1. Have I done anything in the past six months that I honestly feel has improved my community (neighborhood, churches, schools, etc.)? 2. Do I boost worthwhile community projects rather than object, criticize, or complain? 3. Have I ever taken the lead in bringing about some worthwhile improvement in my community? 4. Do I speak well of my neighbors and fellow citizens?

There is magic in thinking big. But it is so easy to forget. When you hit some rough spots, there is danger that your thinking will shrink in size. And when it does, you lose. Below are some brief guides for staying big when you’re tempted to use the small approach. Perhaps you’ll want to put these guides on small cards for even handier reference. A. When Little People Try to Drive You Down, THINK BIG To be sure, there are some people who want you to lose, to experience misfortune, to be reprimanded. But these people can’t hurt you if you’ll remember three things: 1. You win when you refuse to fight petty people. Fighting little people reduces you to their size. Stay big. 2. Expect to be sniped at. It’s proof you’re growing. 3. Remind yourself that snipers are psychologically sick. Be Big. Feel sorry for them. Think Big Enough to be immune to the attacks of petty people. B. When That “I-Haven’t-Got-What-It-Takes” Feeling Creeps Up on You, THINK BIG Remember: if you think you are weak, you are. If you think you’re inadequate, you are. If you think you’re second-class, you are. Whip that natural tendency to sell yourself short with these tools: 1. Look important. It helps you think important. How you look on the outside has a lot to do with how you feel on the inside. 2. Concentrate on your assets. Build a sell-yourself-to-yourself commercial and use it. Learn to supercharge yourself. Know your positive self. 3. Put other people in proper perspective. The other person is jus...

better,” ways to do better will appear. Thinking “I can do better” switches on your creative power. Think Big Enough to see that if you put service first, money takes care of itself. In the words of Publilius Syrus: A wise man will be master of his mind, A fool will be its slave.