Think Ford’s Model T in autos, Starbucks in coffee, or Salesforce.com in CRM software. Our research suggests no. It revealed common strategic patterns behind the successful creation of blue oceans. These patterns allowed us to develop underlying analytic frameworks, tools, and methodologies to systematically link innovation to value and reconstruct industry boundaries in an opportunity-maximizing, risk-minimizing way. While luck, of course, will always play a role, as it does with all strategies, these tools—like the strategy canvas,
