A Blue Ocean Strategy The first question the value curves answer is whether a business deserves to be a winner. When a company’s value curve, or its competitors’, meets the three criteria that define a good blue ocean strategy—focus, divergence, and a compelling tagline that speaks to the market—the company is on the right track. These three criteria serve as an initial litmus test of the commercial viability of blue ocean ideas. On the other hand, when a company’s value curve lacks focus, its cost structure will tend to be high and its business model complex in implementation and execution.
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