The tools and frameworks introduced here are essential analytics used throughout this book, and supplementary tools are introduced in other chapters as needed. It is the intersection between these analytic techniques and the eight principles of formulating and executing blue oceans that allow companies to break from the competition and unlock uncontested market space. Now we move on to the first principle, reconstructing market boundaries. In the next chapter we discuss the opportunity-maximizing and risk-minimizing paths to creating blue oceans.
