Rob Di Giovanni
Rob’s Kindle Notes & Highlights
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, by W. Chan Kim

48%
Flag icon
The key here is not to pursue pricing against the competition within an industry but rather to pursue pricing against substitutes and alternatives across industries and nonindustries.
See Rob’s 66 highlights
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
Rate this book
Clear rating
1 of 5 stars2 of 5 stars3 of 5 stars4 of 5 stars5 of 5 stars
Open Preview