“Impossible!” bellowed Char. “I wore green beads over orange, and my beard—” “But surely,” growled Zurthraka, “you remembered that Lightlings do not read the beads, and green over orange beads would mean nothing to them.” Char faltered. “I … uh … I was true to the path of the aggressive seller.” “You failed to establish your value proposition!” Zurthraka roared, shaking his mighty fists in the air. “You have fallen from the way of aggressive selling! One must always announce one’s purpose in the market to the potential customer!”
