It is not only about you as an entrepreneur, however. It is also about your employees. PayPal co-founder Peter Thiel poses the following question as an effective way to test if a startup has an MTP that will attract not only friends, but also employees beyond your personal network who share your motivation: “Why would the 20th employee join your startup without the perks, [such as] a co-founder title or stock [options]?” Accordingly, you should gauge your MTP against each of the acronym’s letters. Is it Massive? Is it Transformative? Is it Purposeful? A profit motive alone is insufficient to
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