Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

by Salim Ismail

An MTP as a Competitive Edge A strong MTP is especially advantageous to “first movers.” If the MTP is sufficiently sweeping, there’s no place for competitors to go but beneath it. After all, it would be very hard for another organization to pop up and announce, “We’re also going to organize the world’s information, but better.”