Not surprisingly, we have discovered that not all ExOs have all of the characteristics of paradigmatic ExO. In fact, our studies suggest that for an ExO to achieve the 10x baseline threshold and earn the ExO title, it often needs only four (or more) of the eleven attributes to succeed. That is a sufficient number to dominate a new market with information services or to drop the denominator (costs) into an existing one. Furthermore, some of the attributes, while pointing the way, may not apply (at least not today) to certain industries.
