Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

by Salim Ismail

It’s important to note that an MTP is not a mission statement. Consider Cisco’s mission statement, which is neither inspirational nor aspirational: “Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.” While there’s some Purpose there, and it’s somewhat Massive, it’s certainly not Transformative. Furthermore, it is a statement that could be used by at least a dozen Internet companies. If we were to write Cisco’s MTP, it would likely be something along the lines of, “Connecting everyone, everything, everywhere—all the time.” Now that would be exciting.