Non-ownership, then, is the key to owning the future—except, of course, when it comes to scarce resources and assets. As noted above, Tesla owns its own factories and Amazon its own warehouses. When the asset in question is rare or extremely scarce, then ownership is a better option. But if your asset is information-based or commoditized at all, then accessing is better than possessing. Why Important? Dependencies or Prerequisites • Allows scalable products • Lowers marginal cost of supply • Removes having to manage assets • Increases agility • Abundance or easily available assets • Interfaces
