Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

by Salim Ismail

the underlying reason isn’t financial; instead, the driving force is the scarcity of mission-critical resources involved, or that it’s so new that it’s now fully fleshed out. The information age now enables Apple and other companies to access physical assets anytime and anywhere, rather than requiring that they actually possess them. Technology enables organizations to easily share and scale assets not only locally, but also globally, and without boundaries. As we noted earlier, the launch of Amazon Web Services in March 2006 was a key inflection point in the rise of ExOs. The ability to lease on-demand computing that would scale on a variable cost basis utterly changed the IT industry.