Step 1: Select an MTP (Massive Transformative Purpose). This is the most elemental and foundational aspect of a startup. Feeding on Simon Sinek’s “Why?” question, it is critical that you are excited and utterly passionate about the problem space you plan to attack. So, begin by asking the question: What is the biggest problem I’d like to see solved? Identify that problem space and then come up with an MTP for it. Even
