Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

by Salim Ismail

The following roles are critical if founding ExO teams are to deliver diverse backgrounds, independent thought and complementary skills: Visionary/Dreamer: The primary role in the company’s story. The founder with the strongest vision for the company comes up with the MTP and holds the organization to it. User Experience Design: Role focuses on users’ needs and ensures that every contact with users is as intuitive, simple and clear as possible. Programming/Engineering: Role responsible for bringing together the various technologies required to build the product or service. Finance/Business: The business function assesses the viability and profitability of the organization, is the cornerstone of interactions with investors and manages the all-important burn rate.