Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

by Salim Ismail

Interfaces are filtering and matching processes by which ExOs bridge from SCALE externalities to internal IDEAS control frameworks. They are algorithms and automated workflows that route the output of SCALE externalities to the right people at the right time internally. In many cases, these processes start out manual and gradually become automated around the edges. Eventually, however, they became self-provisioning platforms that enable the ExO to scale. A classic example is Google’s AdWords, which is now a multi-billion dollar business within Google. A key to its scalability is self-provisioning—that is, the interface for an AdWords customer has been completely automated such that there is no manual involvement.