For example, as Uber scales, it is helping its drivers buy cars. Its pre-purchase of 2,500 Google cars will provide an enormous data surge it can turn into new services. Uber today already is a platform with a critical mass of drivers, which allows it to move horizontally and offer new services: postal, gift and grocery delivery, as well as limousine and even medical services. All leverage Uber’s key retail and demand-driven positioning, resulting in nearly instant gratification using a smartphone, combined with an outstanding customer experience. Importantly, the platform must
