Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

by Salim Ismail

Step 4: Breakthrough Idea We don’t have to tell you that this next step is a big one. It is essential to leverage technology or information in some way to transform the status quo. And when we say transform, we really do mean it. ExOs are not about incremental improvement in a marketplace.