Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)

by Salim Ismail

Asana, a software company founded by Dustin Moskovitz (a co-founder of Facebook) and Justin Rosenstein improves work productivity, and is based on the principle that “your to-do list should be just as addicting as your Facebook wall.” File sharing, the fourth leg of the social stool, has recently enjoyed widespread adoption. Tools, from Google Drive, Box, Dropbox and Microsoft’s OneDrive, are vital to sharing information and providing updates to a single instantiation of customer information. For example, Citibank once had more than three hundred different customer databases, each consuming valuable overhead and costing enormous sums in duplication and redundancy. Such drag on costs and operations is simply not acceptable in an Exponential Organization—or, indeed, for any company trying to compete in the 21st