ALEJANDRO ALMAZAN ZIMERMAN

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Airline operators used to build their own engines, an intricate and high-risk operation. Then GE and Rolls Royce, both experts in manufacturing engines, began offering leasing programs. Today, airlines pay for engines by the number of hours flown. In other words, something as expensive and complex as an aircraft engine has now become a rented, pay-as-you-go asset, rather than an expensive internal business unit.
Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)
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