As we saw with Waze in Chapter Two, there are two fundamental drivers that enable ExOs to achieve this level of scalability. The first is that some aspect of the company’s product has been information-enabled and thus, following Moore’s Law, can take on the doubling characteristics of information growth. The second is that, thanks to the fact that information is essentially liquid, major business functions can be transferred outside of the organization—to users, fans, partners or the general public. (We’ll revisit this concept later.)
